Sustainable Tourism Marketing

Sustainable Tourism Marketing promotes travel practices that respect the environment, support local communities, and preserve cultural heritage. It aims to attract travelers who value responsible choices, encouraging them to enjoy destinations without causing harm or depleting resources. This approach highlights eco-friendly activities, authentic experiences, and community benefits, aligning travelers' desires with environmentally and socially conscious principles. By doing so, it helps sustain the destination's natural and cultural assets for future generations while providing meaningful experiences for tourists and supporting local livelihoods.