Sustainable Competitive Advantage

Sustainable competitive advantage is a unique strength or position that a company has, allowing it to perform better than competitors over the long term. This can come from things like brand reputation, proprietary technology, customer loyalty, or cost efficiencies. It’s what helps a company maintain its success and market share despite competition and changing market conditions. Essentially, it’s the edge that is difficult for others to copy or beat, ensuring the company's ongoing profitability and growth.