Sustainability Marketing

Sustainability marketing is a strategy where companies promote their products or services by emphasizing environmentally and socially responsible practices. It aims to appeal to consumers who care about protecting the planet and supporting ethical businesses. This includes highlighting eco-friendly materials, reducing waste, fair labor practices, and long-term benefits for society. The goal is to build trust and loyalty by aligning business actions with environmental and social values, encouraging consumers to make more conscious choices without compromising quality or effectiveness.