Susan D. and R. Keith McAlister

Susan D. and R. Keith McAlister are researchers known for their work in marketing and consumer behavior. They have studied how people make purchasing decisions, how brands influence those choices, and how communication affects consumer perceptions. Their research often explores the psychological and social factors that drive consumer actions, providing insights valuable for businesses looking to better understand and connect with their audiences. Overall, they contribute to the academic understanding of marketing strategies and consumer influence.