survey techniques

Survey techniques involve collecting information from people to understand their opinions, preferences, or behaviors. Common methods include questionnaires, where participants answer written questions; interviews, where researchers ask questions directly; and online forms, which gather data electronically. The goal is to design questions carefully to get honest, accurate responses. Proper sampling ensures the group studied represents the larger population. These techniques help organizations make informed decisions, track trends, and improve products or services by understanding their target audience effectively.