Survey Research Methods

Survey research methods involve collecting information from a group of people, called a sample, to understand their opinions, behaviors, or characteristics. This is typically done through questionnaires or interviews. The goal is to gather data that can represent the larger population, allowing researchers to analyze trends or make informed decisions. Well-designed surveys ensure questions are clear and unbiased to produce accurate, reliable results. These methods are widely used in fields like marketing, social sciences, and public health to understand perspectives and inform strategies.