Survey methodologies

Survey methodologies are structured methods used to gather information from people to understand their opinions, behaviors, or experiences. This involves designing questions carefully, selecting the right group of respondents, and choosing the best way to reach them—such as online, in person, or by phone. The goal is to collect accurate, unbiased data that reflects the larger population's views. Proper methodology ensures the results are reliable and valid, helping researchers, businesses, or organizations make informed decisions based on the insights gathered.