Survey measurement

Survey measurement refers to the process of collecting information from individuals using questionnaires or interviews to understand their opinions, behaviors, or characteristics. It involves designing questions that accurately capture specific information and then analyzing the responses to draw meaningful conclusions. Essentially, it’s a way to quantify subjective information, turning people’s answers into data that can be analyzed to identify patterns, preferences, or trends. Proper measurement ensures the data collected is reliable and valid, helping researchers or organizations make informed decisions based on the survey results.