Surveilance Capitalism

Surveillance capitalism is a business model where companies collect, analyze, and profit from personal data captured through digital platforms and devices. This data, often gathered secretly and continuously, is used to predict and influence user behavior, personalized advertising, and other commercial purposes. It raises concerns about privacy, control over personal information, and the influence of corporations on individuals’ choices. Essentially, surveillance capitalism monetizes our online activity, turning personal data into a valuable resource for profit, often without explicit user awareness or consent.