
Surowiecki, James
James Surowiecki, a renowned economist and writer, is best known for his book "The Wisdom of Crowds." He argues that large, diverse groups of people often make better decisions collectively than individuals, experts, or small groups. This idea relies on the diversity of opinions, independence, decentralization, and effective communication within a group to produce accurate, innovative, and well-informed outcomes. Surowiecki’s work highlights how collaborative decision-making, when well-structured, can harness collective intelligence to solve complex problems across various fields.