Sunstein, Cass

Cass Sunstein is a prominent legal scholar and behavioral economist known for his work on how government policies can influence human behavior. He emphasizes that individuals often make decisions based on cognitive biases and social influences, not just rational calculation. Sunstein advocates for "nudges"—small design changes that encourage better choices without restricting freedom—aiming to improve individual welfare and societal outcomes. His ideas are influential in law, public policy, and behavioral economics, promoting ways to shape environments so people can make more informed and healthier decisions naturally.