Suggestive Marks

Suggestive marks are brand identifiers that hint at or inspire an image or idea related to the product or service, rather than directly describing it. They require some imagination from consumers to connect the mark with the product, offering a degree of uniqueness. For example, “Coppertone” suggests copper’s color, hinting at sun protection products. Suggestive marks are generally protectable as trademarks because they aren't purely descriptive; they encourage consumers to think about the brand and its qualities, making them distinct in the marketplace.