
subscription fatigue
Subscription fatigue occurs when consumers become overwhelmed or exhausted from managing multiple subscription services, such as streaming platforms, meal kits, or software. As the number of these services increases, it can lead to feelings of frustration, financial strain, and decision fatigue, making it harder to keep track of expenses and content options. This overload may cause people to cancel some subscriptions or limit their spending to regain control and reduce stress. Essentially, subscription fatigue reflects the challenge of balancing convenience with the growing number of ongoing commitments that can feel burdensome over time.