Subscription Business Model

The subscription business model involves customers paying a regular fee—such as monthly or annually—to access a product or service continuously. Instead of making a one-time purchase, subscribers receive ongoing value, often with updates, support, or exclusive content. Examples include streaming services like Netflix, software subscriptions like Adobe Creative Cloud, and meal kit deliveries. This model provides businesses with predictable revenue streams, fosters customer loyalty, and encourages ongoing engagement, while customers benefit from consistent access and convenience without large upfront costs.