Subscription-based pricing

Subscription-based pricing is a model where customers pay a regular, recurring fee—such as monthly or annually—to access a product or service. Instead of a one-time purchase, this approach provides continuous access, often including updates, support, or additional features. Common examples include streaming services like Netflix or software subscriptions like Adobe Creative Cloud. This model offers convenience and predictability for customers, while businesses benefit from steady revenue streams and closer customer relationships. It’s widely used across industries to deliver ongoing value and foster long-term engagement.