Subscription-based businesses

Subscription-based businesses operate on a model where customers pay a recurring fee, often monthly or annually, to access products or services. This approach provides steady revenue for companies and convenience for consumers who enjoy ongoing access without individual purchases. Examples include streaming services like Netflix, software subscriptions like Adobe Creative Cloud, and meal kit deliveries. The model emphasizes customer retention, ongoing value, and predictable income, often fostering long-term relationships. It shifts focus from one-time transactions to continuous engagement, allowing businesses to better forecast revenue and tailor their offerings based on customer preferences.