Sturgis Motorcycle Rally

The Sturgis Motorcycle Rally is an annual event held in Sturgis, South Dakota, typically in August. It draws hundreds of thousands of motorcycle enthusiasts from around the world who gather to enjoy riding, live music, vendors, and social activities. The rally has a long history, dating back to 1938, and is considered one of the largest motorcycle events globally. While mainly a celebration of motorcycle culture and camaraderie, it also significantly impacts local economy through tourism and related spending. The event often garners media attention due to its size and the vibrant motorcycle culture it promotes.