Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis

SWOT analysis is a strategic tool used to evaluate a business or project by identifying its Strengths (advantages or assets), Weaknesses (areas for improvement), Opportunities (external factors that could help growth), and Threats (external challenges or risks). It helps in making informed decisions by understanding internal capabilities and external environments. By analyzing these four aspects, organizations can develop strategies to maximize strengths and opportunities while addressing weaknesses and threats effectively.