Strategyn

Strategyn is a consulting firm that helps companies improve and innovate their products and services by focusing on customer needs. Using a method called Jobs-to-be-Done, they identify the core reasons why customers buy and use products, then develop solutions that truly address these underlying needs. This approach helps businesses create better offerings, reduce risk, and increase customer satisfaction. In essence, Strategyn guides companies to understand what customers want to accomplish and how to deliver value that meets those specific goals effectively.