Strategy Theory

Strategy Theory is the study of how organizations plan and position themselves to achieve long-term success. It involves analyzing internal strengths and weaknesses, as well as external opportunities and threats, to make informed decisions about where to compete and how to gain a competitive advantage. Effective strategy aligns resources, sets goals, and guides actions to navigate challenges and capitalize on opportunities in a structured way. It’s about understanding the broader environment and making deliberate choices to optimize performance and sustain success over time.