Strategy as Perspective

Strategy as Perspective refers to understanding a company's core beliefs and worldview that shape how it approaches decisions and operations. Rather than just focusing on specific goals or plans, this view emphasizes the ingrained mindset or culture that influences all actions. It’s like having a lens through which the organization sees opportunities, challenges, and relationships—guiding behavior consistently over time. This perspective helps ensure that strategic choices are aligned with the company’s values and identity, fostering coherence and authenticity in its long-term direction.