Strategy and Theory

Strategy is a plan or set of actions designed to achieve specific goals, like navigating a course to reach a destination efficiently. Theory is a conceptual framework that explains how things work or why certain approaches succeed. In essence, strategy is "what" you do to succeed, while theory is "why" your approach should work based on understanding underlying principles. Together, they help organizations or individuals make informed decisions, adapt to challenges, and improve their chances of success by linking practical plans with foundational insights.