strategy and structure

Strategy is the overall plan or approach an organization uses to achieve its goals, like choosing to focus on innovation or customer service. Structure refers to how that organization is arranged—its departments, roles, and hierarchies—that support and implement the strategy. Together, strategy defines what the organization aims to do, while structure determines how it is organized to do it efficiently and effectively. Think of strategy as the destination and structure as the roads and bridges built to reach that destination. Both need to align for the organization to succeed.