Strategy and Innovation

Strategy is a plan or approach an individual or organization uses to achieve long-term goals, guiding decisions and resource allocation. Innovation involves creating new or improved ideas, products, or methods that add value or solve problems. Together, strategy and innovation help organizations stay competitive and adapt to changing environments—strategy provides direction, while innovation fuels progress and differentiation. Effective use of both ensures sustained growth, relevant offerings, and the ability to capitalize on opportunities, ultimately supporting success in a dynamic marketplace.