Strategies for Sustainable Investing

Sustainable investing involves placing funds into companies or projects that prioritize environmental health, social justice, and strong governance. Strategies include negative screening, which avoids businesses with poor records, and positive screening, which favors those with strong sustainability practices. Impact investing specifically seeks to generate measurable social or environmental benefits alongside financial returns. Additionally, integrating Environmental, Social, and Governance (ESG) criteria into investment decisions helps assess a company's long-term viability. Overall, sustainable investing aligns financial goals with a desire to support a healthier planet and society.