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Strategic Forecasting

Strategic forecasting is the process of predicting future trends and conditions to help organizations plan effectively. It involves analyzing current data, industry developments, and potential changes to make informed predictions about what might happen long-term. This allows organizations to prepare for opportunities or challenges, set realistic goals, and allocate resources wisely. Instead of just reacting to events, strategic forecasting helps shape proactive strategies, ensuring the organization remains competitive and adaptable in a constantly evolving environment.