strategic fit

Strategic fit refers to how well a company's resources, capabilities, and goals align with its external environment, including market opportunities and industry conditions. It’s about ensuring that all parts of the organization work cohesively to support its overall strategy, competitive advantage, and long-term success. When there is good strategic fit, the company can effectively utilize its strengths and adapt to changes, making it more likely to achieve its objectives and stay competitive. Essentially, it’s the harmony between what a company can do and what the market requires.