strategic complacency

Strategic complacency occurs when an organization becomes too comfortable with its current success and ceases to challenge itself or adapt to changing conditions. This mindset can lead to missed opportunities or vulnerabilities, as the company assumes its existing strategies will always work. Over time, competitors may innovate or market shifts may occur, putting the complacent organization at risk of decline. It’s important for businesses to stay vigilant, continuously evaluate their strategies, and remain open to change to sustain long-term success.