Strategic Buyer

A strategic buyer is a company or organization that purchases another company or its assets to strengthen its own business. Unlike financial buyers, who mainly seek profit from a quick resale, strategic buyers look for long-term benefits such as expanding their product lines, entering new markets, or gaining competitive advantages. They evaluate acquisitions based on how well the target company complements their existing operations and contributes to their overall strategic goals. Essentially, a strategic buyer seeks to integrate the acquired entity into their business to create added value and improve their market position.