StratCom

StratCom, or Strategic Communications, involves planning and delivering messages to shape public understanding, opinions, and behaviors in support of an organization’s or nation's goals. It encompasses coordinated efforts across media, diplomacy, and online platforms to influence perceptions, build trust, and achieve strategic objectives. Think of it as a long-term, purposeful communication approach that ensures consistent messaging, both internally and externally, to guide perceptions and decision-making effectively.