Store Planning

Store planning is the process of designing and organizing a retail space to optimize customer experience, sales, and operational efficiency. It involves deciding how to layout the store layout, product placement, lighting, signage, and fixtures to attract shoppers and make their shopping experience smooth. Effective store planning considers customer flow, accessibility, and brand image, ensuring that the space encourages browsing and buying while also supporting staff needs. Ultimately, it aims to create a functional, inviting environment that balances aesthetic appeal with practical business goals.