Store Layout Optimization

Store layout optimization involves arranging a retail space to enhance customer experience and increase sales. It considers factors like product placement, walking paths, and checkout locations to make shopping intuitive and comfortable. The goal is to guide customers naturally through the store, encourage browsing of more products, and reduce congestion. By analyzing customer behavior and sales data, retailers can design layouts that improve flow, highlight key products, and maximize space efficiency—all contributing to better customer satisfaction and profit.