Store Flow

Store flow refers to the smooth movement of customers and products within a retail space to maximize efficiency and enhance the shopping experience. It involves designing the layout and pathways so customers can easily find what they need, encouraging exploration of the store, and naturally leading them toward checkout areas. Good store flow considers factors like product placement, aisle width, signage, and lighting to guide visitors seamlessly through the store, reducing congestion and increasing sales. In essence, it’s about creating a logical, inviting pathway that benefits both customers and the store’s operational goals.