Stokes's television theory

Stokes's television theory suggests that viewers select television programs based on their individual emotional needs and social contexts. It emphasizes that people are motivated to watch certain shows to fulfill specific psychological or social functions, such as seeking entertainment, information, or social connection. The theory highlights that viewers are active participants who choose content that aligns with their personal lifestyles and desires, rather than passively consuming whatever is available. In essence, Stokes’s theory explains television viewing as a purposeful activity driven by individual motives and diverse audience preferences.