Steve Blank's The Startup Owner's Manual

Steve Blank's *The Startup Owner’s Manual* is a comprehensive guide for entrepreneurs that emphasizes a systematic approach to building startups. It introduces the concept of “Customer Development,” which involves continuously testing assumptions and engaging with potential customers to shape a viable product or service. The manual advocates an iterative process—moving from idea to validated business model through experimentation and learning—rather than making assumptions and building in isolation. It provides practical steps, tools, and methodologies for startups to reduce risk, understand their market, and achieve sustainable growth by staying flexible and customer-focused.