Sterling Cooper Draper Pryce

Sterling Cooper Draper Pryce (SCDP) is a fictional advertising agency from the TV series "Mad Men." It represents a creative company that develops advertising campaigns for clients to promote their products and brands. The agency employs talented marketers, designers, and strategists, navigating the competitive advertising industry of the 1960s. SCDP is known for its innovative, sometimes controversial approach to advertising, reflecting the cultural shifts of the era. The agency’s dynamics highlight the importance of branding, communication, and creative vision in building successful marketing strategies for diverse clients.