Stephen Mather

Stephen Mather (1867–1930) was an influential American businessman and conservationist who played a key role in creating and promoting the National Park Service. Originally a successful advertising executive, he became passionate about preserving natural landscapes. Mather advocated for the idea that national parks should be accessible and appealing to the public, helping to develop tourist infrastructure and marketing efforts. His leadership transformed America's national parks from remote wilderness into popular destinations, ensuring their protection for future generations. Mather's work laid the foundation for the modern national park system and its mission to conserve natural beauty and provide recreational opportunities.