Status Quo Bias

Status Quo Bias is a tendency for individuals to prefer maintaining their current situation rather than making changes, even when alternatives might be beneficial. This bias leads people to favor existing options because change often involves perceived risks, effort, or uncertainty. As a result, individuals may resist adjusting their choices, sticking with the familiar out of comfort or inertia. Recognizing this bias helps explain why people often avoid changing habits, policies, or behaviors despite potential improvements.