Stated Preference Surveys

Stated Preference Surveys are research tools used to understand how people value different choices or features that may not yet exist or are hard to observe in real life. Participants are presented with a series of hypothetical scenarios, each describing different options with various attributes, and asked to indicate their preferences. This approach helps researchers predict how individuals might behave or make decisions in real-world situations, such as choosing between transportation options or energy sources, by analyzing their responses to these imagined choices.