Stated Preference Method

The Stated Preference Method is a research technique used to understand how people value different options or attributes, often when making decisions, such as choosing transportation or products. Participants are presented with hypothetical scenarios and asked which they prefer or how they would rank the options. By analyzing their responses, researchers can estimate the importance of specific features and predict choices in real-world situations. This method helps gather insights about preferences where actual behavior data may be limited, enabling better planning and decision-making in areas like transportation, healthcare, and policy development.