stated preference

Stated preference is a research method used to understand how people would choose or value different options in hypothetical situations. Instead of observing actual choices made in real life, individuals are asked to imagine and describe their preferences for various scenarios, such as different transportation methods or environmental policies. This approach helps researchers gather insights into preferences, priorities, and trade-offs that might be difficult to measure directly. It’s a valuable tool for informing policy, product design, and decision-making by capturing how people think they would react under specific circumstances.