State Administration for Market Regulation (SAMR)

The State Administration for Market Regulation (SAMR) is a Chinese government agency responsible for overseeing market activities to ensure fair competition and consumer protection. It manages registration and licensing of businesses, enforces laws related to anti-monopoly, trademarks, and quality standards, and monitors market practices to prevent illegal activities. Essentially, SAMR helps maintain a healthy, transparent marketplace by regulating business operations, protecting consumer rights, and promoting consistent economic development across China.