startup marketing

Startup marketing involves identifying and reaching target customers to build awareness and generate interest in a new business or product. It includes strategies like digital advertising, social media, content creation, and outreach to establish a brand presence. The goal is to attract early users or clients efficiently, often with limited resources, by testing and refining messaging, channels, and offers. Successful startup marketing balances creativity with data-driven decision-making to grow the customer base quickly and sustainably during early stages.