Stanford Persuasive Technology Laboratory

The Stanford Persuasive Technology Laboratory is a research group at Stanford University focused on studying how technology can influence human behavior. They explore how digital tools, websites, and devices can be designed to motivate positive actions—like encouraging healthy habits or sustainable practices—while understanding the ethical implications. The lab combines psychology, design, and computer science to develop strategies that persuade users effectively and responsibly, aiming to improve user engagement and support societal goals through emerging technology.