Stanford Decision Making Laboratory

The Stanford Decision Making Laboratory is a research center at Stanford University that studies how people make choices and judgments. It explores psychological, social, and cognitive processes influencing decision-making in various contexts, such as personal life, business, and public policy. The lab conducts experiments to understand biases, risk assessment, and rationality, aiming to improve decision quality and help individuals and organizations make better-informed choices. Its interdisciplinary approach combines insights from psychology, economics, neuroscience, and other fields to deepen our understanding of human behavior.