Stanford Behavioral Design Lab

The Stanford Behavioral Design Lab is a research and innovation space at Stanford University focused on applying behavioral science to tackle real-world challenges. It studies how people's thoughts and habits influence their decisions and designs interventions—like policies, programs, or tools—to promote positive behavior change. The lab collaborates with governments, organizations, and communities to create solutions that make key behaviors easier, more appealing, and more accessible, ultimately improving health, education, and social outcomes through evidence-based strategies.