Stand by Your Ad

"Stand by Your Ad" is a legal requirement in advertising that obligates the advertiser to have a reasonable basis for any claims made about a product or service. If a claim is challenged, the advertiser must be able to prove it is truthful and supported by evidence. Essentially, it encourages honesty and accuracy in advertising, ensuring consumers are not misled by false or unsubstantiated statements. This principle is designed to promote transparency and integrity in marketing practices, holding advertisers accountable for the claims they promote to protect consumers from deception.