Stagl Model

The Stagl Model is a way to analyze how consumers’ behaviors and perceptions of products evolve over time after a new product launch. It considers stages like awareness, adoption, and acceptance, highlighting factors that influence whether people try, continue to use, or reject the product. The model helps businesses understand the customer journey, anticipate challenges, and develop strategies to encourage sustained interest and loyalty. Essentially, it maps the dynamic process of consumer decision-making and adaptation in response to innovations or new offerings.