St. Lucia Tourist Board

The Saint Lucia Tourist Board is the official government organization responsible for promoting and developing tourism on the island of Saint Lucia. Its goal is to attract visitors by showcasing the island’s natural beauty, vibrant culture, and diverse attractions. The board manages marketing campaigns, supports local businesses, and works to ensure visitors have a positive experience. By doing so, it helps stimulate the local economy and preserves the island’s cultural and environmental resources. Essentially, it acts as the official ambassador for Saint Lucia’s tourism industry, helping to position the island as a desirable travel destination.