Sports Sponsorship and Activation

Sports sponsorship is when a company provides financial support or resources to a sport, team, or event in exchange for brand exposure and promotional opportunities. Activation refers to the implementation of marketing activities that leverage the sponsorship to engage audiences, such as advertising, experiential events, or social media campaigns. Together, sponsorship and activation help brands build awareness, enhance credibility, and connect with fans by linking their name to popular sports entities, creating a meaningful association that can influence consumer perceptions and loyalty.